Let’s get your business out of your head and into the world.
A 90-minute PINK PEN clarity session to focus your thinking, highlight your opportunities and map out your next move.
For the makers, the doers, and the solo-plate-spinners.
You’re not just running a business, you ARE the business. But when you’re too close to *everything, it gets harder to see anything objectively. Including the seed that inspired you to start your business in the first place.
Whether you’re a florist, nutritionist, copywriter, photographer or web developer, you’ve likely hit that ‘solo wall’ where everything feels a bit much. And a bit fuzzy. And LOUD.
I’m here to help you see the magic - and when we do, you’ll know it was there all along!
*The gazillion things needing your attention that remain as open tabs in your brain.
This is Pink Pen rethinking, not negative red pen energy or a grey suit approach.
We’re taking barriers down and getting hands-on. No spreadsheets, no marketing lingo, and no nonsense. Just 90 minutes of positive rethinking using 30 years of design logic to look at your brand from the outside in.
You’ll choose whether you want to tackle:
The Solo Wall: You’ve hit a point where you can’t whack-a-mole your way through anymore. You want someone to bounce ideas with.
The Brand Gap: You’re great at what you do, but you know that’s not how things look from the outside. You want to close the gap.
The Jumble: You’ve got eleventy billion ideas and a pick ‘n’ mix of services, and you need to link them all together in a way that makes sense
The Screen Fatigue: You’re tired of digital hacks and want a real-world strategy that actually feels like you.
The Roadmap. You want to turn "I don't know what to do next" into a realistic, achievable plan you can actually follow.
You’ll leave with more than just ‘ideas’.
One Move to make TODAY: A manageable task you can take immediately to move the needle.
3-Step Roadmap: A clear, jargon-free follow-up email from me outlining your next three moves (with ways to measure if they’re working).
Confidence: The relief of finally knowing exactly how to share your magic with the world.
We’re not here to take a red pen to your work.
Positive ‘pink pen’ rethinking will highlight the gaps and opportunities with fresh eyes to see the magic you knew was there all along!
Book your session
for just £149
Success comes more naturally when you show up as who you truly are.
(But not in that ‘you are enough’ cheesy meme way.)
I’m talking about the deep-rooted knowledge that comes from taking the space to breathe, supported by a second pair of eyes to help you see what’s already there.
After 30 years in the design world, I’ve seen time and again that the most successful brands aren't the ones following the latest 5-step digital formula. They’re the ones where the founder has stopped trying to wear someone else’s coat and started leaning into their own unmistakable style.
A Pink Pen Session isn't about ‘fixing’ your business. It’s about:
Reality: Stripping away the noise of what you think you should be doing.
Perspective: Getting an objective, expert look at the magic you’re currently too close to see.
Integrity: Creating a brand that’s confidently built on the truth of your work.
It’s time to stop ‘planning’ and start sharing your magic.
Your brand is more than a pretty logo. It’s the quiet confidence that comes when your visuals (and your voice) finally catch up to your expertise. And it’s about the relief of knowing exactly what to say in a hundred ways to help your customers SEE themselves in your world.
Everything gets easier.
No more imposter moments: You’ll show up with the authority of someone who’s been doing this for years (because you have).
No more DIY-dread: You’ll stop hiding your website and start sending links with pride.
No more ‘square peg’ projects: You’ll stop chasing the wrong work and start attracting clients who genuinely fit your style.
Let’s get your business out of your head and onto the table.
90 minutes of positive rethinking to map out your next move.
Book your Pink Pen Session for just £149
Client testimonials
FAQs
-
It's a 90-minute 1:1 session with Lucy Kirkman designed to cut through the noise of running your own business and help you see it clearly from the outside. Using 30 years of design logic and strategic thinking, Lucy helps you identify what's working, and how to overcome whatever's getting in the way. You leave with a clear, jargon-free roadmap with one thing you can do today and three next steps to move your business forwards.
-
Pink Pen session are designed for sole traders, freelancers and founders who feel stuck, muddled or overwhelmed — people who are too close to their business to see it objectively. It's particularly useful if your brand doesn't feel like you, your services feel jumbled, you've hit a 'solo wall', or you know something isn't working but can't put your finger on what.
-
Either. Sessions can be held via Zoom or in person if you're in the South Warwickshire area. Lucy is based in Shipston-on-Stour in the North Cotswolds. Some clients prefer to meet over coffee, and others choose to meet online for convenience.
-
You'll leave with a clear next move you can make today, a 3-step roadmap in a follow-up email from Lucy outlining your next three priorities and how to measure whether they're working, and the confidence that comes from finally knowing exactly what to say about your business and why it matters.
-
No. The Pink Pen session is a complete, standalone product with no obligation to do anything further. Many clients book it and take the roadmap forward themselves. Others go on to work with Lucy on design projects, but that's never the agenda and is entirely your choice.