Design services

supporting businesses, consultants and agencies with creative design for print and digital distribution

30 years of design precision with creative connection.

I’m a Senior Creative and Design Strategist with three decades of experience navigating the space where strategic creativity meets compelling visual storytelling.

In a world of fragmented trends and brand noise, I specialise in finding the Golden Thread that connects brands with their vision and their audiences too. My approach is rooted in the belief that great design isn't just a pretty veneer, it’s the architectural system upon which creative intention can truly perform.

I don't just help brands function. I help them dazzle.

Need a designer on hand?

Sometimes you don't need a big project, you just need someone who knows your brand and can turn things around quickly. I offer flexible design support for existing clients, so there's always a familiar pair of hands when you need them.

We can agree an hourly rate with no contract and no monthly commitment – just good work, when you need it.

Or if you'd prefer the predictability of a regular arrangement, we can explore a retainer, if that's what works best for you.

View examples of work

Industry Experience

Public Sector

In association with professional communication consultants, I have established trusted working partnerships to create a variety of projects and deliverables for clients in local authority and healthcare organisations.

Charities

I have worked with both local and national charities on a range of campaign and project types, and understanding the needs and challenges of specific stakeholder audiences is crucial in creating designs that perform effectively within specific time, budgetry and regulatory requirements.

Local Businesses

Supporting independent and family run companies, I love to champion people who ARE their business with creative design solutions to help them share their magic with the world. As the design world continues to evolve, I can create 'done for you’ designs in Adobe Creative Cloud or ‘done with you’ designs in Canva for clients to take forward into their business.

Publishing

Coming from a heritage of magazine publishing, my experience spans niche trade journals to national consumer titles. I find great joy in the world of print and there’s nothing I love more than diving into a flatplan and working through technical specs, bleed and crop marks to ensure a flawless finished product.

Want to view recent client work?

View client examples

Let’s work together

  • White-label Design: I can work under your brand to support your clients.

  • Strategic Overflow: I can step in when your design team is at capacity.

  • Technical Toolkit

    • Adobe Creative Suite:
      InDesign, Illustrator, Photoshop

    • Digital/Web:
      Canva, Squarespace, Wix, ProcessWire

    • Communication:
      Mailchimp, Funnel Sketchers (GHL)

View examples of work

The best place to start is always with a conversation. No pressure, no obligation, just an opportunity to understand what you need and how I can help.

Intentional design for creative connection, including:

  • Brand creation and development

  • Creating assets within established brand guidelines

  • Advertising and promotion displays

  • Stakeholder and public awareness campaigns

  • Promotional literature and leaflets

  • Annual reports, magazines and multi-page documents

  • Infographics and visual communications

  • Exhibition graphics and merchandise

Book a free 30 minute call

Client testimonials

  • "I have worked with RMG on a diverse range of projects. She is a delight to work with and always brings fresh ideas. Lucy’s ability to accurately interpret a brief is invaluable. She is generous in the range of concepts she puts forward and always willing to try new suggestions. Lucy’s collaborative approach, high quality of work and attention to detail are consistent regardless of the size of the project. I have no hesitation in recommending Lucy."

    Catherine Martin | Catherine Martin Communications

  • “Working with Lucy was a great decision for us. From day one, Lucy listened, and very quickly understood us, our company culture and future goals. She has been fundamental in successfully building our brand. Lucy is both analytical and naturally creative, and working with her is an extremely positive experience.”

    Bower Willis Designs

  • “Having worked with local and global creative, branding and marketing agencies all over the world over more than 20 years, I was confident that I knew what I wanted. The difficulty was finding that right outfit who could use my brand assets and deploy them on items such as business cards and my company website. RMG Creative approached our collaboration with exceptional proactivity, professionalism and punctuality. I felt guided, supported and heard at all times. The results speak for themselves. 100% satisfaction, and that’s from a position of high expectations. Thank you Lucy and RMG Creative.”

    Ioana Jago | IVENTUM Limited

  • "Contacting RMG Creative has been an excellent decision for us. Lucy really ‘got’ where we were coming from as independent family funeral directors and understands for us how important it is that our brand and marketing is sensitive and has the right ‘tone’.  Her knowledge has enabled us to maximise advertising opportunities to ensure they have the most impact possible. She is friendly and easy to work with, her creativeness and high standards have created our new ‘look’ and website which often receive compliments from our clients. We thoroughly recommend RMG Creative."

    Rachel and George Locke, R Locke and Son

  • “For the first few years of running our architectural practice I was managing the advertising and marketing by myself and I became increasingly aware we needed professional help. After speaking with a number of marketing consultants I felt no one really understood what I wanted to achieve. Upon my first meeting with RMG, I instantly felt this problem had been resolved. Lucy is always keen to understand issues unique to architecture, so we can work collaboratively to promote Stolwood Architects. I would not hesitate in recommending her to work alongside any business - big or small.”

    Emma Stolwood | Stolwood Architects LLP

  • “Lucy has done some amazing work for our shop including brochure design, email newsletters and magazine articles. A fabulous creative and inspiring lady!”

    Louise Harvey | The Richard Harvey Collection

  • “Working with RMG was a joy. From our first meeting, Lucy took the time to really understand me, my business and what I wanted to achieve. She guided me to make sure my aspirations were realised – and bettered! The whole process was extremely positive with a fast turnaround, plenty of aftercare and great value for money. Can’t recommend her enough”.

    Mary Keeley | Mary Keeley Consultancy

  • "Working with Lucy has been productive, fun and very easy. She listened, asked very relevant questions and I sensed she had a very good idea of what was required from the get go. Her translation of my vision was spot on, she afforded me time  to run through several thought processes around my current design image and how it could translate in different formats. She intuitively then presented me with a couple of new concepts based on our conversation and nailed it! She was very helpful in talking to others with regards the technical side of the design and all in all was a pleasure to work with. Lucy made me feel confident that she could deliver what I needed, in the past I haven’t felt this level of confidence and trust with other designers. I recommend her services and will use them again in the future when the time is right."w List Item

    LOUISE BEDGEN, TRUESOUL ACADEMY

 FAQs

  • Lucy offers a broad range of design services for businesses, agencies and public sector clients, including brand creation and development, advertising and promotional campaigns, leaflets, brochures, annual reports and multi-page magazines, infographics, exhibition graphics, stakeholder communications and digital design. She works in Adobe Creative Suite (InDesign, Illustrator, Photoshop) as well as Canva, Squarespace and Wix.

  • Yes. Lucy is experienced in working under another agency's or consultant's brand, delivering design that feels seamless and is indistinguishable from in-house work. If you have overflow capacity needs or wish to establish an ongoing relationship with a trusted designer, please get in touch.

  • Yes. Lucy offers flexible design support for existing clients with rates based on a project fee or an agreed hourly rate with no monthly commitment. This works well for businesses that need a reliable designer available when things come up. A retainer arrangement is also available if preferred.

  • Over 30 years, Lucy has worked across magazine publishing, local authority, healthcare, national and local charities, and independent and family-run businesses. She is particularly experienced in creating work that performs within specific time, budget and regulatory requirements including sensitive stakeholder communications for public sector and healthcare clients.

  • The best starting point is always a conversation. Book a free 30-minute call or email lucy@rmgcreative.co.uk to discuss your needs. Lucy will come back with a clear proposal including scope, timeline and cost, with no jargon, no hidden fees.

Got more questions? Let's chat!