Nobody can
out-you you.

Creative identity design for artists and makers who ARE their business.

You ARE your business. No compromises. Undiluted you-ness.

If you’re a coach, nutritionist, artist, maker or any kind of business that’s built on sharing the magic inside your head (and your heart), or creating it with the skill of your hands then you are already creative. The work you do requires imagination, intuition and the courage to offer something of yourself to another person.

And I’m guessing you’re good at it too. You started your business with a belief, and your work matters. You’re ambitious.

But right now, there’s a gap between the quality of your work, and the perception people have when they see it.

It’s a gap that can’t be fixed by a new Canva template, another instagram 30 day challenge, or a quick rewrite of your website.

And it’s a gap that’s costing you.

Not just money. But belief too.

This is where we close it.

Why this matters more than people think

Think about the last time you paid that little bit extra for something because you trusted that it was right for you, or loved it so much you needed it in your life.

Maybe it was a bar of soap at a farmers’ market. You were chatting with the maker, who told you about their workshop on the edge of the Cotswolds, overlooking sheep in the next field. They explained how they foraged the ingredients and used the exact pouring technique their grandfather taught them decades ago. You weren’t just buying soap. You were buying a slice of that world.

Or maybe you were feeling worn down by perimenopause and came across a health coach who had transformed her own health, resolving the exact symptoms you’re experiencing right now. Her life looks just like yours with teenage kids, an aging dog, a partner who works away, raging IBS, and a love/hate relationship with caffeine. You instantly know she’s the person to help you.

It’s not just about higher price points (though as a business owner, that matters). It’s about creating that profound sense of belonging that makes people feel truly seen, heard, and understood. It’s about igniting a desire for something that goes far beyond the raw materials it’s made of.

That isn't a clever marketing trick. That’s what happens when a founder stops separating themselves from what they create.

People don't fall in love with products. They fall in love with the version of the world you’re building.

That’s what Creaethood PRO does.

See examples of client work

This is for you if:

  • You ARE your business and want to be known for what you do.

  • People say they love working with you, buying from you, and being near your energy – but you feel that something still hasn’t clicked yet.

  • You wish you could communicate what’s in your head, clearly and consistently, into everything your business touches.

  • You don't need convincing. You need someone with the eye and the experience who can actually make it real.

When you're confident in your identity, there's a sci-fi worthy shield around you. Trends bounce off it, and comparison can't touch it.

Book a free 30 minute call

You’ll hear me talking about your ‘Discoball Difference’

As a multi-taleneted, multi-passionate creative founder, you are more than one thing. And so is your business. It's a hundred different facets, each catching the light in its own way on different days.

The Discoball Difference is for founders, makers and creatives who ARE their business. It’s a way of seeing your brand not as one tidy tickbox of who you ‘should’ be, but as the many sided, multi-dimensional thing it actually is.

Instead of flattening you down to fit a template, this approach helps you find and shine a light on every facet of who you are. It elevates your business into a brand that people trust. And it captures the skills, the story, the quirks, the values and the way you work — bringing your whole brand to life as a brilliant whole, not just the bits that are easy to explain.

What happens in Creathood PRO?

You get the benefit of thirty years of design experience, pointed entirely at your business. No templates, no AI-generated sameness, no ‘pick from these three fonts’ limitations.

What you get isn't just a logo and a colour palette. It's a capsule wardrobe of powerful, personal, purposeful words, colours, techniques, assets and tech, designed with your DNA, ready to reach into depending on the circumstance – always unmistakably you.

We go deep on the foundation first; the story, the instinct, the thing you can't quite articulate but everyone feels when they meet you. Then I translate it. Properly. Thoroughly. We’ll design:

Words: how you sound, on the page and out loud, so people hear you, not a brand voice.

Visual language: the colours, images, logo and IDENTITY that makes people stop scrolling because it feels like the thing they already love about you, before they've read a word.

And then there’s the things that make it real: your website, your literature, your packaging, whatever touches a customer's hands. All of it, built to carry the same story, the same shed-and-sheep specificity, at every stage of the custoemr journey and beyond.

By the end, there's no gap left. Someone lands on your page, opens your parcel, walks into your space, and it's all unmistakably and unavoidably you. That's when people stop buying a product and start buying their way into your world.

Let's chat - book a free 30 minute call

Let’s start with some
pink pen positivity

Here’s the thing. A red pen finds fault. It circles the problems and marks the mistakes, leaving you feeling a bit crap and further back than when you started. Nobody wants that.

A pink pen does something different. It looks at what's already there with fresh eyes and finds new possibilities. The things that are almost working. The story that's buried under words that aren’t quite yours. The brand that's nearly brave enough, and what it would take to make it totally you-shaped.

That's what The Pink Pen Review is. Not criticism. Not a checklist. Thirty years of design experience applied to your business – kindly, honestly, and with your possibilities at the centre of everything.

  • An advance questionnaire

  • A review of your existing brand

  • 60 minute zoom call – your brand through fresh eyes

  • Your personalised report with ONE quick win and three next steps

Book your Pink Pen review today – just £149

Let's get started!

Client testimonials

  • "Contacting Lucy has been an excellent decision for us – she really ‘got’ where we were coming from and understands for us how important it is that our brand and marketing is sensitive and has the right ‘tone’.  Her knowledge has enabled us to maximise advertising opportunities to ensure they have the most impact possible. She is friendly and easy to work with, her creativeness and high standards have created our new ‘look’ and website which often receive compliments from our clients. Thoroughly recommend!"

  • “Working with Lucy was a great decision for us. From day one, Lucy listened, and very quickly understood us, our company culture and future goals. She has been fundamental in successfully building our brand. Lucy is both analytical and naturally creative, and working with her is an extremely positive experience.”

  • “Lucy has done some amazing work for us including logo design, brochures, email newsletters and magazine articles. A fabulous creative and inspiring lady!”

  • “Working with Lucy was a joy. From our first meeting, Lucy took the time to really understand me, my business and what I wanted to achieve. She guided me to make sure my aspirations were realised – and bettered! The whole process was extremely positive with a fast turnaround, plenty of aftercare and great value for money. Can’t recommend her enough”.

  • "Working with Lucy has been productive, fun and very easy. She listened, asked very relevant questions and I sensed she had a very good idea of what was required from the get go. Her translation of my vision was spot on. She was very helpful in talking to others with regards the technical side of the design and all in all was a pleasure to work with. Lucy made me feel confident that she could deliver what I needed, in the past I haven’t felt this level of confidence and trust with other designers. I recommend her services and will use them again in the future when the time is right."

 FAQs

  • Createhood PRO is a bespoke, one-to-one identity process for makers, creators and coaches who ARE their business, and who are ready to claim their space in the world. Undiluted, without compromise.

    Lucy Kirkman applies 30 years of design experience to translate who you are into how your business looks, sounds and feels through your whole customer experience. Think words, colour, logo, imagery, your website, literature, packaging and every touchpoint in between.

  • Createhood PRO is for makers, creators and coaches who don't need convincing that identity and craft matter — they need someone with the skill to bring what's already true about them out into the open, and bring people into their world.

  • Depending on scope, PRO can include brand voice and messaging, colour and visual identity, website design, printed literature, and packaging — all built from the same core story so everything a customer touches feels consistent and unmistakably you.

  • Createhood PRO is scoped individually, because no two makers need the same things. Projects typically start from £1,250 with the full scope confirmed after an initial conversation so you’re always in full control.

  • Most branding starts with a logo and colour palette. PRO starts with the story only you can tell (aka the foundation most designers skip) and works outward from there, so the finished identity couldn't belong to anyone else.

  • Start with a free 30-minute call. There's no obligation and no sales pitch, just a friendly chat for me to meet you and your business, and for us to explore how PRO can help your business.

Got more questions? Let's chat!